Types of dashboards

We build custom dashboards for a range of different project types.

Market research dashboards

Interactive dashboards that turn survey and research data into clear, shareable reporting for internal teams and external stakeholders.

  • Market scoping and sizing
  • Category usage and attitudes
  • Segmentation and persona development
  • Brand and ad tracking
  • Campaign testing and optimisation
  • Customer value propositions
  • Product development
  • Service blueprinting
  • Concept optimisation
  • Customer journey mapping
  • Voice of the customer
  • User experience optimisation
  • Pricing analysis
  • Employee personas
  • Employee value proposition
  • Employee journeys
  • Employee acquisition and retention

Social impact dashboards

Dashboards that translate academic social impact research into accessible reporting for partners, funders, and public audiences.

  • Headline results and summaries
  • Trends and changes over time
  • Evidence snapshots for reporting
  • Cohort and subgroup breakdowns
  • Geography and community profiles
  • Baselines and comparison groups
  • Outcomes and indicator tracking
  • Effect sizes and confidence ranges
  • Drivers and contributing factors
  • Qualitative themes and coding summaries
  • Quotes and narrative evidence
  • Sentiment and topic patterns
  • Method notes and definitions
  • Publications and outputs repository
  • Data sources and update history

Performance dashboards

Automated KPI dashboards that consolidate operational data sources to monitor performance and standardise reporting across teams.

  • Channel and campaign KPIs
  • Budget pacing and spend tracking
  • Funnel conversion trends
  • Lead and flow source mix
  • Pipeline stages and velocity
  • Forecasts vs actuals
  • Volume, response, and resolution times
  • CSAT / NPS and quality metrics
  • Backlog and SLA compliance
  • Throughput and utilisation
  • Cost and budget tracking
  • Exceptions and delivery timeframes
  • Staffing and workload
  • Productivity and utilisation
  • Turnover and hiring people

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Get in touch with us to discuss how we can help with your data dashboard project.
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